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Swedish designer label Acne Studios have launched their latest Fall 2016 Campaign collaborating with British photographer David Sims to create a unique artful take on contemporary fashion and advertising. 

The collection which arrives in stores this week reflects a californian punk era. Sim's stated "I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.”

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