LOEWE FW2024

Loewe's latest collection, Paula’s Ibiza, draws inspiration from the iconic 1970s boutique synonymous with Ibiza’s counter-cultural movement. This year's line was envisioned by Loewe’s creative director Jonathon Anderson to exude a carefree essence with vibrant prints, effortless styles, and a renewed focus on artisanal craftsmanship. 

The campaign, photographed by longtime collaborator Gray Sorrenti, features an eclectic group of creatives, including actress Alison Oliver, musician Kevin Abstract, K-pop star Taeyong, singer-songwriter Yebba, Puerto Rican trap artist Young Miko, and New Jersey artist 070 Shake. The 2024 collection includes shimmering sequined capri shorts, slogan tees with phrases like “Do You Remember When We First Met,” and relaxed stonewashed jeans. Prints range from rolling dice and swirling planets to the Loewe anagram and lush florals, echoing the iconic style of Paula’s boutique. Accessories feature colorful daisy-adorned heels, Loewe-branded caps and beanies, jeweled sunglasses, and a variety of woven raffia bags. In a nod to social responsibility, Loewe donates to local communities involved in handweaving the basket bags. 

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Loewe’s 2024 Paula’s Ibiza collection captures the essence of Ibiza’s counter-cultural spirit. With its vibrant prints, effortless styles, and commitment to craftsmanship, this collection is a celebration of summer’s carefree energy and the rich, bohemian heritage of the Balearic Isles.

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