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Founding the Hong Kong startup fashion app Goxip, Juliette Gimenez proves to be the latest young innovator launching a fashion discovery platform allowing users to discover and then purchase coveted items seen in magazines, social media and on the worlds celebrities and socialites. We spoke exclusively with Gimenez:

What made you decide to launch Goxip and how did it come about?

Being a big shopaholic and  fashionista myself, I constantly read different magazines to stay up to date with the latest fashion trend. I remember there was a time I saw a pair of boots Taylor Swift was wearing for an event in one of the magazines, I immediately wanted it. I tried searching for a similar pair in different e-commerce websites but couldn’t find anything. I even attempted to use the Google image search but still not getting the results I was hoping for. All I got back were just more photos of Taylor Swift during the event. So then I thought to myself, when there is something even Google couldn’t do, it might be an opportunity.


That’s how Goxip came about to be the Shoppable Instagram by allowing our users to snap a photo and find the exact or a range or similar items using our powerful image recognition technology.


What 5 fashion pieces are you currently coveting?

JONATHAN SIMKHAI Cropped fringed macramé top

J BRAND 9022 Georgina mid-rise slim boyfriend jeans

STELLA MCCARTNEY Ingrid silk blazer

SAINT LAURENT Monogramme medium quilted textured-leather shoulder bag

GOLDEN GOOSE DELUXE BRAND Super Star distressed croc-effect leather sneakers


How would you describe your fashion style?

A crop tee and ripped jeans with a well tailored blazer is always my go to look and a pair of white trainers to finish with. I will go mental on jewelleries especially necklaces and earrings. Bags are something that I changed everyday from clutches to shoulder bags to even a cool backpack. I prefer simple but city chic.


How would you define luxury?

Luxury is the mindset about going after quality products but not necessary have to be expensive. The way you can purchase something affordable with top standards and present them as a package to be luxury but doesn’t have to be expensive at all. To sum up, luxury is the desire for quality and standard.


Who are you currently inspired by?

Marissa Mayer. The way she stepped in to be Yahoo’s CEO in such low time of the company showed both her guts and confidence. I mean running a well performing company is easy but she decided to enter Yahoo at such rough time to attempt turning around the company really inspires me. Despite talking about the result at the end, it was already really brave for her to make such decision. Also she is well known to be a very fashionable woman which adds a lot of marks.


Where is your all time favourite travel destination and why?

Definitely London. Every time I got a chance to visit Hyde Park, I can really spend a day there just looking at the lake with my artisan coffee. It really is a place where I can truly relax and lay back to try get away from all the stress.


Where to next?

Goxip!!!! I am putting all my energy on my baby at the minute with my amazing team to be the Shoppable Instagram. We are currently being ranked as #1 in top free shopping app in Hong Kong and just launched Malaysia. We are looking to expand and dominate in Southeast Asia so I guess this will at least take a few years of my time before I can decide my next destination.

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