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Proving to be the ultimate retail destination in Australia, the Harrold’s Melbourne Flagship store redefines the concept of an Australian department store, with the largest array of international designers within the country.


The six-month project took place to transform 101 Collins Street, creating a lower ground floor which houses contemporary menswear and womenswear within over 450 square metres. Here Harrolds will continue to offer the exceptional customer service and an unparalleled luxury experience with dedicated hosts and style consultants on hand to assist customers with an in-store bar available.


The Ground floor, dedicated to womenswear, has introduced world-class store-in-stores from Stella McCartney and Tom Ford. The family owned business retains an exclusive partnership with Tom Ford as the only Australian stockist of ready-to-wear, shoes and bags from the legendary fashion powerhouse. Classic suiting and menswear, remains on the first floor where Melbourne’s only Tom Ford and Stefano Ricci menswear store-in-stores retain their position. Australia’s first and only Stella McCartney store-in-store for women was also revealed on the ground floor, whilst a Thom Browne store-in-store for men are available on the lower ground. The in-store lift transports guests from the various areas of the store, from street style to high-fashion.


Mary Poulakis from Harrolds stated “Our sights have been set on expanding our Collins Street store since we welcomed our Sydney womenswear store in February 2015. We are thrilled to be in a position to offer Melbourne the finest curation of international luxury fashion for women following the success of the current menswear store that has been on Collins Street since 1985,”.


With close to 1500 square metres across three levels, Harrolds Melbourne offers a wealth of luxury ready-to-wear and accessories as the business continues to bring luxury and distinguished fashion to Australia.


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