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On January 17, the worlds glitterati and elite flocked to Geneva, Switzerland to celebrate The IWC Schaffhausen “Decoding the Beauty of Time” Gala Dinner and Watch Fair held at the International De La Haute Horlogerie.


VIP’s including Lewis Hamilton, Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart and Ronan Keating who were amongst the crowd who reveled in the new IWC collection Da Vinci Collection with a gala dinner and performance by Danish singer MØ.


CEO Georges Kern stated “The new collection is a modern interpretation of the iconic Da Vinci design from the 1980s. Along with its Haute Horlogerie innovations, the collection once more includes references that have been designed deliberately with women in mind – as is indicated by various features such as smaller case diameters, moving strap horns, diamond- set bezels and leather straps by Santoni in various colours.”

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