JEFF KOONS X LOUIS VUITTON
Jeff Koons is the latest artist to collaborate with Louis Vuitton on the creation of a range of new products, bringing his ‘Gazing Ball Paintings’ to Louis Vuitton bags.
In the luxury brand’s latest collaboration, Louis Vuitton is working with the New York-based artist Jeff Koons to create a new range of bags and accessories. One of the most widely recognised figures in contemporary art, Koons has brought imagery from his recent ‘Gazing Ball Paintings’ – a series of large-scale hand-painted reproductions of works by the Old Masters – to a range of Louis Vuitton products.
His re-creations of masterpieces by da Vinci, Titian, Rubens, Fragonard and Van Gogh have been transposed on to such iconic Louis Vuitton bags as the Speedy, the Keepall and the Neverfull. In choosing works which themselves consciously referenced paintings of the past, Koons’s ‘Gazing Ball’ series of paintings placed the artist within a chain of influence and inspiration that runs through the history of Western art.
Representing both the visual breadth of the canon of art history and the interconnectedness of artists working across the centuries. Koons has also reconfigured the famous Louis Vuitton Monogram to bear his initials. This represents a radical departure for the luxury brand, which has never previously allowed its iconic pattern to be reshaped.
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