NIKE LAB X OLIVIER ROUSTEING
The man behind the French luxury fashion house Balmain, Olivier Rousteing has channelled his inner sporting finesse with the anticipated launch of his latest collaboration with Nike Lab coming this June.
Rousteing States "Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes. What I love about this collection is that we are integrating the iconic style of football into sport style." The super luxe collection will offer both Men’s and Women’s apparel inspired by European football culture featuring gold zips ruffles and baroque inspired embellishment.
"Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men's and women's collections, but also between the two," confirms Jarrett Reynolds, NikeLab Senior Apparel Design Director. "At every design review, he'd ask, 'Would a football player really wear that?' That question helped keep the collection rooted in sport." The collection proves to offer athletes and stylish enthusiasts an eye catching wardrobe this Summer in Europe.