DIOR X RIHANNA
As the French Fashion House searches for its new creative director, Dior releases its latest collaboration with Rihanna designing futuristic sunglasses which embody the brand ambassador and her unqiue style and aesthetic.
The ultra luxe sunglasses available in Dior stores now come in six variations including the deluxe 24-carat gold plated version. Rihanna stated “The process was pretty seamless. I spent a day at Dior with their eyewear design team. I started by looking through all the archives to see what they’ve done in the past, then got acquainted with all the new materials. I literally sat there and drew and drew until I was happy with the design, and the team illustrated it for me right then and there. We picked materials and colors that same day, and after that it was a matter of weeks before I saw the first prototype.”
Dior’s eyewear designer Mathieu Jamin stated that the collection was the first of its kind were a high profile celebrity like Rihanna played such a role in a design capacity, but he was impressed with Rihanna’s level of involvement. “She chose all the materials,” Jamin said. “We had a lot of different samples with different effect of metals. She chose all the lenses and took time to match all the colors together to see if it was right on her face. It was really important to her.” Jamin said the resulting frames are “really strong and something we don’t have in the collection, so it’s unique.”