Every year one of the largest watchmaking events of the year, Watches and Wonders held at Geneva, Switzerland from April 1 to 7, offers an opportunity for well-established names in watchmaking to reveal their latest creations. 

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Rolex unveils a new timeless pieces, the Oyster Perpetual Land-Dweller at the Watches and Wonders event, reinventing the future foundations for mechanical revolution and aesthetic evolution. With the culmination of over 7 years of development, the watch reinterprets design watches with its movement and an integrated bracelet, characterised with a high frequency of 5 hertz and a smooth continuous line between case and bracelet. 

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Presenting a calibre of cutting edge innovation and unique design, the Land-Dweller is a major achievement that marks a new milestone in the history of Rolex manufacture. Featuring bold lines and remarkable performance, the unique design cultivates a very modern feel through fluid, sleek forms and major technical innovations, focused on the future and heralding the evolution of Rolex watches. 

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