LOEWE PRESENTS SEASONAL SUMMER STORES TO LAUNCH NEW SUMMER COLLECTION

This summer Loewe established seven seasonal, temporary stores located in idyllic Mediterranean destinations such as Marbella, Capri and Portofino, to highlight their annual Paul Ibiza collection, a line inspired by the iconic Paula's boutique from the 1970s. 

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As one of the world's most storied luxury houses since 1846, the Loewe summer store was designed with a refined approach to fashion, focusing on craftsmanship, creativity and expression. As a departure from a typical retail space, their stores embody the essence of the Mediterranean featuring whitewashed walls and native plants, showcasing specially commissioned artworks and sculptures to create a unique blend of fashion, art and local culture.

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These summer stores honour a unique experience of luxury, positioning Loewe not just a maker of timeless objects, but also as a cultural force, offering an immersive shopping experience, encouraging visitors to pause, connect with the brand's design language and gradually discover resonant pieces. 

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